“Content is King”. This was said by Bill Gates back in the 1980s but it is more important than ever today.
Website content planning is critical to showcase your products and services and is at least as important as the design and structure of the site itself. You should plan for this when you are budgeting for your new website.
We see many customers who have recently redesigned their websites, but they are not receiving the enquiries or sales they hoped for.
This is mostly because rather than hiring a marketing company and developing a content marketing strategy, they hired a web designer who just redesigned the front end of the site, but not the content. Expert website content planning is vital for success.
Any page which we are trying to have Google rank well is called a “landing page”, because that is the place where potential customers “Land” when they enter the website.
It is actually unusual for most customers to start with your Homepage. If our content marketing efforts have worked, they should go straight to the product or service page which gives them what they are looking for.
Every piece of content on a website needs to have some images associated with it to attract both customers and search engines to that page. We are expert at planning the right kind of product or image photography you need to make the very best possible user experience.
Have a look at some of the photo shoots we have help and the results to see what a difference great photos make to your website.
Whether you are on social media sites, or writing blog posts for your own website, the use of video is now a critical factor in your success.
Once you know your target audience, a short video introducing your products and services or how to use them is a great tool for successful content marketing.
We can organise all types of production from small studio product shoots to major corporate image productions spanning different locations and countries.
Have a look at some of our work to see what we can do for you.
We have collected a range of the frequently asked questions from our customers and listed up some of questions and answers. We hope they assist you.
If you can not find the answer you are looking for, please feel free to contact us by phone, email or contact form. We will be happy to help you in more detail.
Content planning is a structured process that ensures your website continues to deliver results long after launch. It goes beyond writing by combining competitor research, buyer analysis, keyword strategy, landing page mapping, and media planning.
At Globalsense in Taichung, Taiwan, our international team builds content plans for exporters that directly support SEO and lead generation. Without fresh new content, even the best website design quickly stops producing inquiries — which is why planning content is as important as the site itself.
Our foreign language native writers and researchers interact directly with your team to understand your products, certifications, and buyer needs. They then study competitors in export markets such as Europe, North America, and Southeast Asia to identify opportunities for positioning.
This process ensures content is original, accurate, and aligned with how overseas buyers search and evaluate suppliers. By basing content on both interviews and research, we create marketing material that works for real B2B decision-makers.
We plan and produce a mix of written and visual content, including articles, product pages, blog posts, videos, animations, and photography. For B2B exporters in Taiwan, we focus on content that communicates technical strengths and builds credibility with buyers.
For example, detailed case studies can demonstrate reliability, while professional video and photography highlight production quality. Each piece is tied to your website’s landing pages, ensuring visitors find relevant information that leads them to inquire.
A website without fresh content quickly becomes invisible in both search rankings and buyer perception. Google generative search and traditional SEO systems reward sites that continue to publish accurate, relevant, and trustworthy material.
From Taichung, we work with Taiwanese exporters and international brands to plan continuous content updates, not just a one-time website launch. New content signals to both search engines and global buyers that your business is active, professional, and reliable.
When we build a website, we produce all of the content — from core product and service pages to visuals, photography, and case studies. But content can’t stop there. As part of our SEO contracts, our international team in Taichung continues to produce fresh new content every month, including articles, updates, and market-focused materials.
This steady flow of content is critical for long-term success, because both traditional SEO and Google’s generative search reward sites that stay active and relevant. Without ongoing updates, even the best-designed website will quickly lose visibility and stop generating inquiries.
You own full rights to all materials produced under our content planning service. That includes articles, images, animations, and video assets.
Our role is to research, create, and deliver professional content, but ownership remains with your company. This allows you to use the assets freely across your website, brochures, exhibitions, and digital campaigns.
Every piece of content is written with dual goals: performing in traditional search engines and being recognized in AI-driven generative search results like Google SGE. We structure articles with clear headings, buyer-focused keywords, and authoritative information that AI systems prefer.
Our foreign language native writers ensure the English is natural and professional, helping exporters in Taiwan compete effectively with suppliers worldwide. This means your website has visibility across both classic SEO and the future of AI-powered search.
Our writers and researchers speak directly with your engineers or sales team in Taichung and across Taiwan. By combining technical interviews with competitor analysis, we make sure content captures both product accuracy and buyer relevance.
Drafts are reviewed in collaboration with your team before final publication. This process ensures that highly technical information is presented clearly for overseas buyers while maintaining credibility and detail.
Landing pages are at the heart of our content planning. Instead of all visitors arriving at the homepage, we design content so buyers can “land” directly on a page that answers their search — whether it’s a product page, service description, or case study.
By linking new content to specific landing pages, we improve conversion rates and reduce bounce rates. This is especially important for B2B exporters in Taiwan who need to convert global search traffic into qualified inquiries.
Being based in Taichung, Taiwan, we are close to the manufacturing clients we serve and understand the realities of exporting. At the same time, our international team of native writers and researchers bring the expertise to create content that appeals to overseas buyers in Europe, North America, and Southeast Asia.
This combination of local industry knowledge and international communication skill makes Globalsense uniquely positioned to deliver content planning that builds credibility and drives inquiries for exporters.
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