Glossary Terms​

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Above the fold refers to the portion of a web page that is immediately visible without scrolling when the page first loads. This term originates from the newspaper industry, where important content is placed above the fold in the physical… Read more

Ad blocking is the use of software or browser extensions to prevent the display of online advertisements on web pages. Users employ ad blockers to improve their browsing experience by reducing distractions, enhancing privacy, and increasing page load speeds. However,… Read more

Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals or other companies (affiliates) to promote their products or services. Affiliates earn a commission for each sale, lead, or action generated through their unique referral links or promotional… Read more

A web algorithm is a set of rules or procedures used by search engines and other online platforms to determine the relevance, quality, and ranking of content on the internet. These algorithms are designed to provide the best possible user… Read more

Links from other websites that point to a specific web page, also known as inbound links or incoming links. Backlinks are an essential factor in search engine ranking algorithms, as they indicate the popularity and authority of a website. High-quality… Read more

The extent to which consumers recognize and recall a brand, its products, or services, reflecting the effectiveness of a company’s marketing efforts. Read more

Business-to-Business (B2B) refers to transactions, marketing efforts, or relationships between businesses, rather than between businesses and consumers. B2B marketing focuses on providing products or services to other businesses, often as inputs for their production processes, or as solutions to help… Read more

Business-to-Consumer (B2C) refers to transactions, marketing efforts, or relationships between businesses and individual consumers. B2C marketing targets the needs, preferences, and interests of individual customers, aiming to promote products or services that satisfy their demands or enhance their lifestyles. Read more

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers, including demographics, behavior patterns, motivations, and goals. Read more

(CTA) A prompt, button or instruction that encourages the target audience to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. Read more

Click-Through Rate (CTR) is a performance metric used to evaluate the effectiveness of digital marketing campaigns, such as paid search or display ads. CTR is calculated by dividing the total number of clicks an ad receives by the total number… Read more

A Content Delivery Network (CDN) is a system of distributed servers that work together to deliver web content to users based on their geographic location. CDNs help reduce the load time of web pages and improve user experience by caching… Read more

A model that represents the stages a customer goes through from initial awareness to final action (e.g., purchase), illustrating the customer’s journey toward conversion. Read more

Conversion Rate is a key performance metric used to evaluate the effectiveness of marketing campaigns or website elements in driving desired actions from users. It is calculated by dividing the number of successful conversions (e.g., sales, leads, or sign-ups) by… Read more

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a predetermined amount each time a user clicks on their ad. CPC is commonly used for search engine advertising and display advertising, allowing advertisers to only pay… Read more

The complete experience a customer goes through when interacting with a brand, from initial awareness to post-purchase support. It encompasses all touchpoints and channels a customer engages with throughout their relationship with the brand. Read more

A digital marketing agency is a company that specializes in providing digital marketing services to businesses and organizations. These services may include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. Digital marketing… Read more

A domain name is a unique web address that identifies a website on the internet. Domain names are user-friendly alternatives to the numerical IP addresses that computers use to locate and communicate with each other. Registering a domain name is… Read more

Email marketing is the practice of using email to promote products, services, or messages to a targeted audience. It is a cost-effective and highly customizable digital marketing strategy that allows businesses to build relationships, nurture leads, and drive conversions. Email… Read more

The level of interaction and involvement a user has with a brand or its content, often measured through metrics such as likes, shares, comments, clicks, and time spent on a page. Read more

A favicon, short for “favorite icon,” is a small, square graphic that represents a website or brand and is displayed in a browser’s address bar, tab, or bookmark list. Favicons help users visually identify and differentiate between websites or tabs,… Read more

A full service digital marketing agency is a company that offers a comprehensive range of digital marketing services to clients. In addition to the services provided by a standard digital marketing agency, a full service agency may also offer services… Read more

Geo-targeting is a marketing practice that involves tailoring advertising or content based on a user’s geographical location. This can be done using IP addresses, GPS data, or other location-tracking technologies. Geo-targeting allows marketers to deliver more relevant and personalized messages… Read more

A digital advertising platform offered by Google that allows businesses to create and manage pay-per-click (PPC) ad campaigns across Google’s search engine results pages (SERPs), YouTube, and other partner websites. Google Ads allows advertisers to target specific keywords, demographics, and… Read more

A web analytics service offered by Google that provides insights into website traffic, user behavior, and other performance metrics. Google Analytics helps website owners and marketers understand how visitors interact with their website, identify areas for improvement, and track the… Read more

Impressions, also known as ad views, refer to the number of times an advertisement is displayed to users, regardless of whether they click on it or not. Impressions are used to measure the reach and frequency of ad campaigns, helping… Read more

A marketing approach that focuses on attracting customers through valuable content and experiences tailored to their needs, rather than using traditional, interruptive marketing techniques. Inbound marketing aims to build trust and credibility with the target audience, drawing them in naturally… Read more

A word or phrase that represents the main topic or focus of a piece of content, such as a blog post or web page. Keywords are used by search engines to understand the content’s purpose and relevance, and by marketers… Read more

Keyword Research is the process of identifying and analyzing the words or phrases that people use when searching for information, products, or services on search engines. This practice is essential in search engine optimization (SEO) and pay-per-click (PPC) advertising, as… Read more

A standalone web page specifically designed for a marketing or advertising campaign. Landing pages are intended to drive visitor action, such as filling out a form or making a purchase, and are often the destination page for PPC ads or… Read more

Local Search Results are search engine results that are tailored to the user’s geographic location, aiming to provide more relevant and useful information based on their proximity. These results typically include local businesses, services, and attractions and are especially important… Read more

A subset of search engine optimization that focuses on improving the visibility of a website or business in local search results. Local SEO aims to target potential customers within a specific geographic area by optimizing content, citations, and online reviews… Read more

Information about a web page that is not displayed on the page itself but is embedded in the page’s HTML code. Meta data includes meta tags, such as title tags and meta descriptions, which provide search engines with information about… Read more

The process of optimizing individual web pages to improve their visibility and rank higher in search engine results. On-page SEO involves optimizing various elements of a web page, such as title tags, meta descriptions, header tags, content, and internal links.… Read more

An Online Exhibition, also known as a virtual exhibition or digital exhibition, is a curated display of works, products, or information presented on a digital platform rather than in a physical space. Online exhibitions can be hosted on websites, social… Read more

Online Marketing, also known as digital marketing or internet marketing, refers to the use of various digital channels and strategies to promote products, services, or messages to a target audience via the internet. Online marketing encompasses a wide range of… Read more

The organization and layout of a web page’s content, including headings, paragraphs, images, and multimedia, designed for usability and SEO optimization. Read more

(PPC) A digital advertising model where advertisers pay a fee each time one of their ads is clicked, driving traffic to their website. PPC campaigns often involve bidding on specific keywords or ad placements, and can appear on search engine… Read more

(PPC) A digital advertising model where advertisers pay a fee each time one of their ads is clicked, driving traffic to their website. PPC campaigns often involve bidding on specific keywords or ad placements, and can appear on search engine… Read more

A free web service provided by Google that allows website owners to monitor, maintain, and troubleshoot their website’s presence in Google search results. Search Console provides tools and reports for measuring a site’s search traffic, performance, and indexing status. It… Read more

A search engine is a web-based platform that enables users to search for and access relevant information from the vast database of the internet. Search engines utilize complex algorithms and indexing systems to deliver the most accurate and relevant results… Read more

(SEO) The process of improving a website’s visibility on search engine results pages (SERPs) to increase organic (non-paid) traffic. Techniques include optimizing website content, structure, and meta tags, as well as acquiring high-quality backlinks from reputable sources. Read more

Search Engine Ranking refers to the position at which a particular website appears in the search engine results pages (SERPs) for specific keywords or phrases. A higher ranking means that the website is more likely to be seen and clicked… Read more

(SERP) The page displayed by search engines like Google, Bing, or Yahoo in response to a user’s search query. SERPs typically contain both organic (non-paid) results and paid advertisements, and are ranked based on factors such as relevance, quality, and… Read more

Search Ranking, also known as search engine ranking or search result position, refers to the position at which a website or web page appears in search engine results pages (SERPs) for a particular query. The ranking is determined by a… Read more

(SEO) The process of improving a website’s visibility on search engine results pages (SERPs) to increase organic (non-paid) traffic. Techniques include optimizing website content, structure, and meta tags, as well as acquiring high-quality backlinks from reputable sources. Read more

(SERP) The page displayed by search engines like Google, Bing, or Yahoo in response to a user’s search query. SERPs typically contain both organic (non-paid) results and paid advertisements, and are ranked based on factors such as relevance, quality, and… Read more

A file that provides a hierarchical structure of a website’s pages, enabling search engines to crawl and index the content more efficiently. Sitemaps can be created in XML or HTML format and typically include URLs, metadata, and other information about… Read more

UI Design, or User Interface Design, is the process of designing and creating the visual elements and layout of a digital product, such as a website, app, or software. This includes the arrangement of buttons, menus, icons, and other interactive… Read more

A Uniform Resource Locator (URL) is the unique address assigned to each specific web page or resource on the internet. It typically consists of a protocol (e.g., HTTP or HTTPS), a domain name, and a path to the specific file… Read more

The format and organization of a website’s URLs, which should be designed to be easily readable, descriptive, and consistent. A well-structured URL helps both users and search engines understand the content and hierarchy of a website. Optimizing URL structure can… Read more

UX Design, or User Experience Design, is the process of designing and optimizing a digital product to provide users with a seamless, efficient, and enjoyable experience. UX Design involves researching user needs and behaviors, creating user personas and journey maps,… Read more

UI Design, or User Interface Design, is the process of designing and creating the visual elements and layout of a digital product, such as a website, app, or software. This includes the arrangement of buttons, menus, icons, and other interactive… Read more

UX Design, or User Experience Design, is the process of designing and optimizing a digital product to provide users with a seamless, efficient, and enjoyable experience. UX Design involves researching user needs and behaviors, creating user personas and journey maps,… Read more

A Virtual Exhibition is a type of online exhibition that utilizes 3D technology and virtual reality (VR) or augmented reality (AR) to create an immersive and interactive experience for users. Virtual exhibitions often simulate a physical exhibition space, allowing users… Read more

A service that stores and makes websites accessible via the internet, provided by companies that offer server space and related technologies. Read more

Website Navigation refers to the structure and organization of a website’s pages and content, as well as the user interface elements that help users navigate through the site. Effective website navigation is crucial for user experience (UX), as it allows… Read more

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