Links from other websites that point to a specific web page, also known as inbound links or incoming links. Backlinks are an essential factor in search engine ranking algorithms, as they indicate the popularity and authority of a website. High-quality backlinks from reputable sources can improve a site’s SEO performance and increase its visibility in search engine results, while low-quality or spammy backlinks can have a negative impact.

This definition was created by Nick Vivian.
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