Conversion Rate

Conversion Rate is a key performance metric used to evaluate the effectiveness of marketing campaigns or website elements in driving desired actions from users. It is calculated by dividing the number of successful conversions (e.g., sales, leads, or sign-ups) by the total number of visitors or users. A higher conversion rate indicates a more effective campaign.

This definition was created by Nick Vivian.
If you have any suggestions, please feel free to contact us.