PPC

(PPC) A digital advertising model where advertisers pay a fee each time one of their ads is clicked, driving traffic to their website. PPC campaigns often involve bidding on specific keywords or ad placements, and can appear on search engine results pages (SERPs), social media platforms, or other websites. The most popular PPC platform is Google Ads, formerly known as Google AdWords.

This definition was created by Nick Vivian.
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