What are ad groups in Google Ads, and how are they used in campaigns?

An ad group contains one or more ads that share similar targets. Each ad group can represent different products or services you want to market to the same audience and may have a unique set of keywords. Organizing your campaign into ad groups helps you deliver more relevant ads to potential customers, improving your campaign’s effectiveness.

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What are ad groups in Google Ads, and how are they used in campaigns?

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