What are Google Ads, and how do they work?

Google Ads is an online advertising platform where businesses bid on keywords to display their ads on Google’s search results and other affiliated sites. It’s a marketplace where you compete against others for ad placement. Your ads can appear at the top of search results, on YouTube, or across Google’s Display Network, providing immediate visibility to your target audience.

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Nobody reads advertising. People read what interests them, and sometimes it’s an ad.