A Free Upgrade for Your B2B Marketing: Your Google Business Profile

In 2023 having a strong online presence for your B2B marketing is crucial for businesses of all sizes and industries. For manufacturers in Taiwan, this is no exception. One of the most effective and free ways to enhance your online presence for free is through a Google Business Profile. This free tool allows businesses to manage how they appear on Google Search and Maps, making it easier for potential customers to find them.

What is a Google Business Profile?

A Google Business Profile is a free and customizable listing provided by Google that helps businesses manage their online presence across the search engine. It allows businesses to display important information such as their name, location, hours, and services to potential customers on Google Search and Maps.

The Value of Google Business Profile

Many people search for businesses and services by specifying a location as well as the name of the product or service that they are looking for. This is when a Google Business listing is very useful.

Makes Your Business Visible on Google Maps

Google Business Profile can significantly increase your business’s visibility. Statistics show that 64% of people have used Google My Business to find a local business’s contact information1. Moreover, 56% of customer actions on Google My Business listings are website visits1. This means that a well-optimized profile can drive more traffic to your website, increasing the chances of converting visitors into customers.

Your Business Can Appear In Search Results

PagesGoogle Business Profile is a powerful tool for local SEO and B2B marketing. It allows businesses to appear in local search results, which is particularly important as 97% of people look for local businesses on the internet. Furthermore, 34% of local businesses are found in over 1,000 “discovery searches” each month. By optimizing your Google Business Profile, you can improve your local ranking and attract more customers.

Setting Up Your Google Business Profile

Setting up your Google Business Profile is a straightforward process.

1. Create a Google Account: If you don’t already have one, create a Google account with your business email domain.
2. Go to Google Business Profile Page: Visit the Google Business page and login with your business email address.
3. Enter Your Business Name: Search for your business name. If it’s not already listed, you can create a new profile.
4. Select Your Business Type: Choose the type that best describes your business.
5. List Your Business: Provide your business’s contact information, including your physical address and phone number.
6. Choose a Category: Select a category that best fits your business.

Verify Your Business:

You’ll need to verify your business. This step is crucial as customers can only find your business profile on Google after you complete verification.

• If you search for your business and find that there is already a listing you can follow these steps to claim your business.
• You can verify your business immediately by phone, this is our suggested method, but make sure to enter the business telephone number that you listed in your profile and make sure that someone can answer the phone when you receive the call. If that is not possible then you can use email or even mail to verify your listing on Google Business.

Optimizing Your Google Business Profile

Once your profile is set up, the next step is to optimize it for better ranking.

1. Complete Your Profile Information: Fill out every section of your profile in detail6.
2. Choose an Appropriate Category: Select primary and secondary categories that accurately represent your business6.
3. Add Photos and Videos: Visuals can make your profile more engaging. Include high-quality, descriptive photos and videos.
4. Write a Complete “From the Business” Description: Craft a compelling and keyword-rich description of your business6.
5. Publish Google Posts Weekly: Regularly update your profile with new posts to keep it fresh and engaging.
6. Manage & Respond to Reviews: Engage with your customers by responding to their reviews5.
7. Add Your Products and/or Services: List your products and services to give potential customers a clear idea of what you offer.

By following these steps, Taiwan manufacturers can leverage the power of Google Business Profile to enhance their online presence for B2B Marketing, improve their local SEO, and attract more customers. Remember, the key to a successful Google Business Profile is regular updates and active engagement with your customers. Happy optimizing!

Globalsense is an international marketing company run by foreign marketing experts that is focused on helping the B2B Manufacturers in Taiwan succeed in the global marketplace. If you would like to find out how we can help your business grow, please contact us.