What is the difference between SEO and SEM?

SEO (Search Engine Optimization) involves optimizing your website’s content and structure to improve organic (unpaid) search rankings. SEM (Search Engine Marketing) encompasses SEO but also includes paid search advertising strategies, like pay-per-click (PPC) ads, to increase visibility in search engine results pages (SERPs). Both aim to boost your website’s visibility, but SEM combines both organic and paid methods.

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