Is online purchasing popular across all generations?

Yes, online purchasing is growing across all generations. While the percentages vary slightly, a study showed that 59% of Baby Boomers, 66% of Generation X, 74% of Millennials, and 60% of Generation Z prefer online purchasing. The trend toward online shopping has been accelerated by the pandemic, and mobile devices play a significant role, with shopping apps being popular among all age groups.

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Is online purchasing popular across all generations?

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