Google Ads Optimization Needs Great Content

Google Ads optimization for your existing or old website may not be a great idea.

Plenty of companies will be happy to take your money for the ads, but you probably won’t receive many enquiries, and you will spend a lot of money on the PPC clicks.

Google gives a quality score for each landing page that your ad is pointing to and considers a range of things including:

Google Ads Optimization
Google Ads Optimization

If your page is not that great, you may still be able to do the ads, but you will have two big disadvantages:

How much does Google Ads cost?

For each Google Ads customer there will be a regular management fee which covers the set up of the campaign as well as the daily monitoring of its performance to make sure you get the most from your investment.

Then there is a monthly budget which is for PPC (Pay Per Click). This budget can be whatever you like, but for international campaigns we suggest a minimum of USD 500 per campaign / region to receive the best value from the ads.

You may need to create new pages on your website as well in order to make the most of the Ads budget, we will discuss this with you at our first meeting.

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