The standard product or service B2B marketing process starts with building product awareness and then ends with the sale to the customer and the loyalty of the customer to make further sales.
This is what is used by most B2B marketing companies for both their B2B and B2C clients.
The process has no end, it is a cycle. This is vital for B2B companies as their cost of sale can be huge so their ability to retain customers is vital.
Our Process focuses on the inputs required at each stage of the process to allow us to move on to the next part of the cycle. This means we have a logical progression of requirements and from these requirements we can see exactly the marketing activities that we need to engage in.
Once we have studied the Marketing Conversion Cycle we can start to develop your marketing campaign. We will produce a plan that uses several different marketing channels and tools. This will include search engine optimization, content marketing , landing pages, blog posts and a range of other methods to attract your potential customers.
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