Before we can start SEO content optimization for your website we need to decide on the targeted keywords that we will use for each of the “landing pages”. Usually we will identify these through keyword research in your target markets.
Sometimes specific keywords and phrases are different in different markets even if they speak the same language. Think of “Gas” and “Petrol” as an example of this. Content marketers need to be aware of this and make sure that different options are covered when we are looking for the keywords for your products and services.
Customers often ask me why we have to write something in a certain way as they don’t feel it is “necessary”.
Often the answer is that we are writing it for Google and not just for the end user. This is especially true with technical content.
You and your customer may both understand the content, but if Google can’t understand it because it is written poorly or poorly structured, then Google will not show it to your potential customers.
What customers say about a web design firm is what counts, so have a look at some of the comments from our recent customers to see how delighted they are with the results they are achieving.