Google Ads

A digital advertising platform offered by Google that allows businesses to create and manage pay-per-click (PPC) ad campaigns across Google’s search engine results pages (SERPs), YouTube, and other partner websites. Google Ads allows advertisers to target specific keywords, demographics, and interests to reach their desired audience. The platform operates on a bidding system, where advertisers compete for ad placement based on the relevance and quality of their ads, as well as their bid amounts.

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