Do I need to continue paying for Google Ads to maintain visibility?

Yes, continuous payment is required to maintain visibility through Google Ads. Your ads will appear in search results and other placements only while your campaigns are active and funded. If you pause or stop your campaigns, your ads will cease to show, and you may experience a drop in website traffic and inquiries from paid sources.

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Do I need to continue paying for Google Ads to maintain visibility?

Should I Spend Money on SEO or Google Ads?

Digital Marketing Basics For Managers 2 – Search Engine Marketing

Nobody reads advertising. People read what interests them, and sometimes it’s an ad.