Generation Z, born between 1997 and 2012, prefers mobile-first platforms like TikTok, Instagram, and Snapchat. They are receptive to short, visually engaging content that can be consumed quickly. To engage them, focus on authenticity and transparency. Use interactive content, live streams, and behind-the-scenes glimpses into your brand. Reflect values important to them, such as diversity, inclusivity, and mental health awareness.
