The 5 Reasons Content Marketing Should be a Key Part of Your Business Strategy Now.
A Definition of Content Marketing
Content marketing is a conversation with your customers. And in a conversation, we speak more than once to each other to get our message across in diverse ways and answer questions a customer may have. Great content is not just your website design and blog posts, but also includes video production, product videos, corporate videos, and Photography.
5 Reasons Why You need Content Marketing Now
You need content marketing to attract customers to your product or service. When you create, publish, and distribute the latest content about your products and services, you Drive Customers to Your Website and even have them subscribe to your future content too! But content marketing has a host of other benefits for your business and your bottom line too.
1. Unified Communication
Setting up a content marketing strategy and thinking about the way that you communicate with your customers will help you to create a unified message across all your platforms. You will save time by not recreating content and deliver a stronger message by reinforcing it across your different communication channels.
2. More Productive Marketing
Developing a clear schedule and determining the quantity of content you need will ensure that you focus on clearly defined goals and don’t waste time repeating content or developing more content than you really need. It will also make sure that your readers receive the latest content on a standard schedule which they will appreciate and can be appropriately spaced out to avoid the appearance of spamming them.
3. Continuous Improvement
When you have a formal strategy in place and have been running it for a while you will then be able to clearly identify which strategies are the most effective investment for your business by the response rates and engagement though these different platforms. You can then adjust your efforts by altering the type and volume of content across your channels based on the engagement and feedback you receive.
4. You will Create New Types Of Content
Usually when we think of content marketing, we imagine blog posts and product presentations, but that is not what it is about. You will need not just great (And Useful) articles, but also visual content such as infographics and charts as well as even video and image galleries and hyperlinks to maximize the effectiveness of your marketing channels and customer engagement.
5. It is the Most Effective Marketing Strategy
The “Digital Marketing Trends for 2017” report by Smart Insights found that in European companies, content marketing was ranked as the Number One Factor that could have the biggest commercial impact on Business. So this will make you a WINNER!
GlobalSense provide a range of marketing services for our B2B and B2C clients that includes video production, product videos, corporate videos, Photography, and Marketing consultancy. We are based in the manufacturing hub of Central Taiwan and have over a decade of experience helping companies to break into new international markets. To find out more about content marketing and how you can set it up for your business, talk to our content marketing experts.