5 Things You Need to Know Before You Start a New Website Project
For manufacturers in Taiwan, digital marketing gives you opportunities to sell, and grow your business locally as well as internationally.Your website acts as a storefront, a representative, and a salesperson all in one. Before you start a new website project, there are some essential things you should know that most web design companies will not tell you.
1. Your website is an investment not a cost
In the world of manufacturing, every penny spent is measured against its return on investment (ROI). When you look at a website, it’s important to view it not as a cost but as a sales tool to bring in revenue.
2. Design is not as important as content
While a sleek, modern design can captivate visitors, the real magic lies in the content. Google looks at your content to understand your products and services, if the content is not high quality then Google will not show it to people searching for what you offer. Your competitors who create better content will get the clicks instead of you.
3. Use one company to build, host, and maintain the site and content
Don’t hire a web design company. They will only do a design, they will not be able to provide you with the content and marketing that you will need to make the website a success.
Use one company for the entire lifecycle of your website, from content creation to design, to hosting and SEO optimization. This way you have a single point of contact and they are responsible for making sure that they deliver the results you need.
4. You need to market the website once complete
A website without visitors is like a shop without customers. In order for people to find your website, you need great content, good design, excellent hosting and also the right structure for SEO to make sure that Google will show your site to searchers. You will then need to budget for ads and new content regularly to promote your website. WIthout ads and content you will have no visitors.
5. Make sure your website is well backed up and regularly maintained
Websites are complex and they do go wrong or break sometimes. You need to make sure that your website is backed up at least daily and that it can be recovered within a few hours if needed.
There are also a lot of bad people out there who will hack your website so making sure that your site is properly secured with regular updates and backed up will let you recover from any hacking quickly.
A well-thought-out website can be a game-changer for manufacturers in Taiwan. Embrace the digital age with both strategy and understanding. Your website is more than just an online presence; it’s a tool for growth, sales, and global reach. Make the most of it!