What are ad groups in Google Ads, and how are they used in campaigns?

An ad group contains one or more ads that share similar targets. Each ad group can represent different products or services you want to market to the same audience and may have a unique set of keywords. Organizing your campaign into ad groups helps you deliver more relevant ads to potential customers, improving your campaign’s effectiveness.

Our website uses cookies to ensure you get the best experience.

Open settings

Ok, I Understand

Cookie Declaration

We use cookies to give you the best and most relevant experience. Storing data in cookies also gives us ability to track users movements and to gather demographic information. Using our site means you agree with this and understand that we can share information about your use of this site with our social media and advertising providers.

Service	Cookies	Description
Google Analytics	_gat_gtag, _ga, _gid	Used to distinguish users and sessions for web statistics purposes.

You can manage your cookie preferences in the settings area or you can completely disable cookies in your browser, so no data will be collected.

	Service	Cookies	Description
	Google Analytics	_gat_gtag, _ga, _gid	Used to distinguish users and sessions for web statistics purposes.

Cookie Settings

Cookie Declaration

Disable All

Save & Close

What are ad groups in Google Ads, and how are they used in campaigns?

Nobody reads advertising. People read what interests them, and sometimes it’s an ad.

Should I Spend Money on SEO or Google Ads?

Smart Digital Marketing For Exhibitions in 2024