Algorithm

A web algorithm is a set of rules or procedures used by search engines and other online platforms to determine the relevance, quality, and ranking of content on the internet. These algorithms are designed to provide the best possible user experience by organizing and displaying content that is most relevant and useful to the user. […]

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals or other companies (affiliates) to promote their products or services. Affiliates earn a commission for each sale, lead, or action generated through their unique referral links or promotional efforts. This model benefits both the business and the affiliate by sharing revenue and expanding […]

Ad Blocking

Ad blocking is the use of software or browser extensions to prevent the display of online advertisements on web pages. Users employ ad blockers to improve their browsing experience by reducing distractions, enhancing privacy, and increasing page load speeds. However, ad blocking can negatively impact content creators and publishers who rely on ad revenue.

Call to Action

(CTA) A prompt, button or instruction that encourages the target audience to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase.

Click-Through Rate

Click-Through Rate (CTR) is a performance metric used to evaluate the effectiveness of digital marketing campaigns, such as paid search or display ads. CTR is calculated by dividing the total number of clicks an ad receives by the total number of impressions (views) it generates. A higher CTR indicates a more successful campaign, as it […]

Content Delivery Network

A Content Delivery Network (CDN) is a system of distributed servers that work together to deliver web content to users based on their geographic location. CDNs help reduce the load time of web pages and improve user experience by caching and serving content from the server closest to the user, which reduces latency and minimizes […]

Engagement

The level of interaction and involvement a user has with a brand or its content, often measured through metrics such as likes, shares, comments, clicks, and time spent on a page.

Email Marketing

Email marketing is the practice of using email to promote products, services, or messages to a targeted audience. It is a cost-effective and highly customizable digital marketing strategy that allows businesses to build relationships, nurture leads, and drive conversions. Email marketing campaigns can include newsletters, promotional offers, and transactional emails.

Domain Name

A domain name is a unique web address that identifies a website on the internet. Domain names are user-friendly alternatives to the numerical IP addresses that computers use to locate and communicate with each other. Registering a domain name is a crucial step in establishing an online presence, as it serves as the foundation for […]

Digital Marketing Agency

A digital marketing agency is a company that specializes in providing digital marketing services to businesses and organizations. These services may include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. Digital marketing agencies help clients develop, implement, and manage marketing strategies to increase online visibility, drive targeted […]

Customer Journey

The complete experience a customer goes through when interacting with a brand, from initial awareness to post-purchase support. It encompasses all touchpoints and channels a customer engages with throughout their relationship with the brand.

Cost Per Click

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a predetermined amount each time a user clicks on their ad. CPC is commonly used for search engine advertising and display advertising, allowing advertisers to only pay for user engagement with their ads, rather than just views (impressions).

Conversion Rate

Conversion Rate is a key performance metric used to evaluate the effectiveness of marketing campaigns or website elements in driving desired actions from users. It is calculated by dividing the number of successful conversions (e.g., sales, leads, or sign-ups) by the total number of visitors or users. A higher conversion rate indicates a more effective […]

Conversion Funnel

A model that represents the stages a customer goes through from initial awareness to final action (e.g., purchase), illustrating the customer’s journey toward conversion.

Above the Fold

Above the fold refers to the portion of a web page that is immediately visible without scrolling when the page first loads. This term originates from the newspaper industry, where important content is placed above the fold in the physical paper. In digital marketing, placing crucial information or calls-to-action above the fold increases visibility and […]