Geo targeting

Geo-targeting is a marketing practice that involves tailoring advertising or content based on a user’s geographical location. This can be done using IP addresses, GPS data, or other location-tracking technologies. Geo-targeting allows marketers to deliver more relevant and personalized messages to their target audience, resulting in improved engagement and conversion rates.

Google Ads

A digital advertising platform offered by Google that allows businesses to create and manage pay-per-click (PPC) ad campaigns across Google’s search engine results pages (SERPs), YouTube, and other partner websites. Google Ads allows advertisers to target specific keywords, demographics, and interests to reach their desired audience. The platform operates on a bidding system, where advertisers […]

Google Analytics

A web analytics service offered by Google that provides insights into website traffic, user behavior, and other performance metrics. Google Analytics helps website owners and marketers understand how visitors interact with their website, identify areas for improvement, and track the effectiveness of marketing campaigns. Data collected by Google Analytics can be used to optimize a […]

Impressions

Impressions, also known as ad views, refer to the number of times an advertisement is displayed to users, regardless of whether they click on it or not. Impressions are used to measure the reach and frequency of ad campaigns, helping marketers understand how many times their target audience is exposed to their promotional messages.

Inbound Marketing

A marketing approach that focuses on attracting customers through valuable content and experiences tailored to their needs, rather than using traditional, interruptive marketing techniques. Inbound marketing aims to build trust and credibility with the target audience, drawing them in naturally through channels like blogs, social media, and search engines.

Backlinks

Links from other websites that point to a specific web page, also known as inbound links or incoming links. Backlinks are an essential factor in search engine ranking algorithms, as they indicate the popularity and authority of a website. High-quality backlinks from reputable sources can improve a site’s SEO performance and increase its visibility in […]

Brand Awareness

The extent to which consumers recognize and recall a brand, its products, or services, reflecting the effectiveness of a company’s marketing efforts.

Call to Action

(CTA) A prompt, button or instruction that encourages the target audience to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase.

Click-Through Rate

Click-Through Rate (CTR) is a performance metric used to evaluate the effectiveness of digital marketing campaigns, such as paid search or display ads. CTR is calculated by dividing the total number of clicks an ad receives by the total number of impressions (views) it generates. A higher CTR indicates a more successful campaign, as it […]

Content Delivery Network

A Content Delivery Network (CDN) is a system of distributed servers that work together to deliver web content to users based on their geographic location. CDNs help reduce the load time of web pages and improve user experience by caching and serving content from the server closest to the user, which reduces latency and minimizes […]

Business to Business

Business-to-Business (B2B) refers to transactions, marketing efforts, or relationships between businesses, rather than between businesses and consumers. B2B marketing focuses on providing products or services to other businesses, often as inputs for their production processes, or as solutions to help them operate more efficiently.

Conversion Funnel

A model that represents the stages a customer goes through from initial awareness to final action (e.g., purchase), illustrating the customer’s journey toward conversion.

Conversion Rate

Conversion Rate is a key performance metric used to evaluate the effectiveness of marketing campaigns or website elements in driving desired actions from users. It is calculated by dividing the number of successful conversions (e.g., sales, leads, or sign-ups) by the total number of visitors or users. A higher conversion rate indicates a more effective […]

Cost Per Click

Cost Per Click (CPC) is a digital advertising pricing model where advertisers pay a predetermined amount each time a user clicks on their ad. CPC is commonly used for search engine advertising and display advertising, allowing advertisers to only pay for user engagement with their ads, rather than just views (impressions).

Engagement

The level of interaction and involvement a user has with a brand or its content, often measured through metrics such as likes, shares, comments, clicks, and time spent on a page.

Email Marketing

Email marketing is the practice of using email to promote products, services, or messages to a targeted audience. It is a cost-effective and highly customizable digital marketing strategy that allows businesses to build relationships, nurture leads, and drive conversions. Email marketing campaigns can include newsletters, promotional offers, and transactional emails.