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In today’s digital era, having a robust online presence is crucial for businesses across all sectors, including manufacturing. For Taiwan manufacturers, LinkedIn Business Profile serves as an invaluable tool to enhance their online visibility and connect with potential clients, partners, and employees.
What is LinkedIn?
LinkedIn is a professional networking platform that allows users to create profiles, connect with other professionals, and share content relevant to their industry. Unlike other social media platforms, LinkedIn is specifically designed for business and professional use (B2B Marketing), making it a valuable tool for job seekers, recruiters, and companies.
Here’s why LinkedIn stands out from other social media platforms:
- Professional Focus: LinkedIn is primarily a professional networking site. It’s a place where individuals can showcase their professional skills, experiences, and accomplishments.
- Job Opportunities: LinkedIn serves as a job board, with numerous job listings posted by companies. It also allows recruiters to search for potential candidates, making it a valuable resource for job seekers.
- Networking: LinkedIn provides a platform for professionals to connect with each other, share ideas, and build relationships. This can lead to collaborations, partnerships, and new opportunities making it an excellent tool for your B2B marketing.
- Learning Resources: LinkedIn offers a range of learning resources, including online courses and industry news updates, helping users stay up-to-date with the latest trends and developments in their field.
How Popular in LinkedIn?
LinkedIn is the most widely used professional networking platform with a significant global presence. Here are some key statistics about LinkedIn usage around the world:
- As of 2023, LinkedIn has 900 million users globally.
- The United States has the most LinkedIn members with over 200 million users123.
- Over 75 million businesses and 135,000 schools have LinkedIn accounts.
The Value of LinkedIn Business Profile
Enhanced Visibility and Credibility
LinkedIn is the world’s premier business network with over 722 million users. A well-optimized LinkedIn Business Profile can significantly increase your business’s visibility, making it easier for potential clients and partners to find you.
- According to a survey of global marketers, 27% of B2C and 19% of B2B respondents stated that Instagram was the most important social platform for their business.
- LinkedIn is the oldest social networking site and is considered the most effective social media platform for B2B marketing. It has over 800 million users and is used by 97% of B2B marketers.
- Facebook is the most popular social media platform with over 2.89 billion active users. It is also a great platform for B2B marketing as it allows businesses to target specific audiences based on their interests and demographics .
- YouTube is the second most popular social media platform with over 2.29 billion active users. It is a great platform for B2B companies to share video content and tutorials.
Powerful Networking Opportunities
LinkedIn is a powerful platform for professional networking as it allows users to connect with a wide range of professionals from various industries around the world. This global reach provides opportunities to form connections beyond one’s immediate geographical location, opening up possibilities for international collaborations and partnerships.
LinkedIn facilitates the sharing of industry-specific content, such as articles, blog posts, and white papers. This feature enables users to engage in meaningful discussions, share insights, and stay updated on the latest trends and developments in their respective fields. By actively participating in these discussions, users can showcase their expertise, gain visibility, and build a strong professional reputation.
LinkedIn Groups provide a space for professionals with similar interests or in the same industry to come together and engage in focused discussions. These groups can be a valuable source of advice, support, and opportunities.
Talent Acquisition
LinkedIn is a popular platform for job seekers and recruiters alike. An optimized profile makes it easy for recruiters to find the right candidates, and job seekers can ensure their profiles are discovered by the right recruiters24.
Setting Up Your LinkedIn Business Profile
Setting up your LinkedIn Business Profile involves a few simple steps:
- If you have never used LinkedIn before then please refer to this guide which explains how to set up an account for yourself. I would recommend that you use your work email for this if you intend to set up a business profile as well.
- If you already have a personal LinkedIn account then you can go straight to LinkedIn’s own guide to creating a page for your business.
When your page is set up you can then move on to optimizing your page to make it more attractive to potential customers.
Optimizing Your LinkedIn Business Profile
Once your profile is set up, the next step is to optimize it for better visibility.
- Complete Your Profile Information: Fill out every section of your profile in detail.
- Choose an Appropriate Category: Select primary and secondary categories that accurately represent your business. It is worth checking what categories your competitors are using to make sure that you make the right choice as the category is very important.
- Add High-Quality Photos and Videos: Visuals can make your profile more engaging. Include high-quality, descriptive photos and videos. The photos should include images of production and quality inspection where appropriate as these are areas that will be of interest to customers as they may not be able to visit you in person. Also look at the profiles of your competitors to see what they are posting and make sure that your images and content exceed theirs.
- Write a Complete “From the Business” Description: Write a compelling and keyword-rich description of your business. Avoid writing a long history and list of corporate values as they will not attract customers. One way to look at this is to write down the most important information that you would give to a potential customer if you only had 30 seconds to communicate with them. Keep it direct, persuasive and short.
- Publish LinkedIn Posts Regularly: Regularly update your profile with new posts to keep it fresh and engaging. Potential customers will check your profile to see what you are posting. Informative and well written posts that are helpful to customers will attract them to contact you. Regular posting is essential.
By following these steps, Taiwan manufacturers can leverage the power of LinkedIn Business Profile to enhance their online presence, improve their local SEO, and attract more customers. Remember, the key to a successful LinkedIn Business Profile is regular updates and active engagement with your customers.
Globalsense is an international marketing company run by foreign marketing experts that is focused on helping the B2B Manufacturers in Taiwan succeed in the global marketplace. If you would like to find out how we can help your business grow, please contact us.