Why is my New Website Not Showing up on Google Search?

5 Reasons Why Your New Company Website is Not Appearing in Google Search Results

If your new website has just gone live, you want people to be able to find it as soon as possible, but there are a lot of websites on the internet and a lot of competition for searchers attention so your website may not appear for you at first. In this article I will try to explain some of the reasons why your website might not be appearing for you or your customers when you search for it, and also give you some tips on what to do about it.

Is Your New Website Using a New Domain?

If your new website is using a new domain that has no history with Google, then it will take longer for you to appear in search results as Google needs time to crawl and index your site and also see how popular and high quality your content is.

Why This Happens:

• Crawling: Google’s bots (or “spiders”) scan the internet to find new websites. If your domain is new, it might take a while before the bots discover it.
• Indexing: Once crawled, Google evaluates your content for quality and relevance before adding it to its index and this can take some time, especially if you have a lot of pages.

If your website has just gone live then have a look at this Go Live Checklist which will help you to check that your web design or hosting company is doing their job properly.

Go live checklist for a new domain:

1. Check website speed in the target location (USA / EU) using this website: https://gtmetrix.com/
2. Check the functionality of each page of the website on both desktop and mobile devices
3. Ask if Google Analytics and Google Search Console have been installed and make sure you can view the data in Google Analytics by providing your email. Analytics tracks traffic to your website and Search Console tracks search terms and indexing.
4. Make sure that you retrieve the login for your domain and change the password after go live, this should NOT be kept by the website company.
5. Ask for an indexing report 2 weeks after the site has gone live so that you can check if Google is indexing the site properly.
6. Make sure that daily backups of the website are being carried out so that the website can be rapidly recovered if there is an issue. It should take no more than 30 minutes to recover a website.
7. Test the inquiry form to make sure that you are receiving the emails directly
8. Make sure that their are no links to other websites hidden at the bottom of your website page except the design companies own website. This is bad for SEO and also dishonest so if you see other links ask for them to be removed.
9. Check how often you will receive reports on the website performance and make sure that the reports include direct screenshots from Google Analytics and Search Console, do not accept spreadsheets of data made up by the marketing company.
10. Make sure that you have set up your Google Business listing correctly and that the address at the bottom of your website goes to your google maps location.

Go Live Checklist for New Websites on Old Domains:

Established domains tend to rank more quickly as they already have some history and hopefully some authority with Google, but there are additional things you should ask your marketing company to check for you if you are building a new website design on an old domain.

Check all of the items in the new domain checklist, but add these if your website is on an old domain

1. Ask for a report of redirects (Pages from your old site being redirected to your new site)
2. Ask for a report of any 404 pages (These are pages that are in Google’s index but cannot be found because they don’t exist on your new website.
3. Make sure to get the renewal date for your new domain and make sure that it is paid for well in advance when due to stop your competitors stealing your domain.
4. Check if you appear in search results when you search for your company name (This make take some time)

Are you in a highly competitive market segment?

You can think of google as a marketplace where everyone is competing for the attention of both Google and searchers. The companies that have the best websites and are the most well known will usually rank on the first page of Google. Here are three points to help you understand the challenges:

• It is very hard for a new company or website to outrank established websites for the most common keywords. However with hard work and excellent content creation that is optimized for SEO keywords, you can rank on the first page in time.
• It is very important that you have the right keywords so you should review this with your service provider and make sure that you have a list of the keywords that they are targeting for you along with the volume by country for that keyword.
• Some SEO companies will tell you that they can make you rank on the first page of Google very quickly but usually this is because they are choosing easy, low volume keywords that your customers are not using. You should do your own research and test out the keywords and see if your competitors appear on the page, that way you will know if they are useful.

Key Points to Remember:

• The best websites and content will rank higher
• It takes time for new websites to rank for search
• Make sure you are targeting the right keywords

The Challenges in Competitive Markets:

High Domain Authority Competitors

Well-established companies often have high domain authority, which means Google trusts their sites more. Have a look at the search results for your keywords to see if you are competing with large global players who may be hard to beat. If you are, then you should focus on beating the competitors on page 1 of search results who are not from the largest global brands. You can do this by looking at their pages that are ranking and then making sure that your pages are better.

Too Many Websites Targeting the Same Keywords

Popular keywords are targeted by many competitors. It can be difficult for a new website to outrank them without strategic planning especially if the keywords are related to B2C consumer products. For a new website it is important that your marketing company is helping you to do backlink building and also creating regular, high quality content for your site that targets those keywords. That will give you the best chance of appearing for the keywords you are targeting.

Did you choose a cheap template website?

Many marketing companies in Taiwan will sell you a simple web design that is based on a template that they have created. These types of websites look cheap and make your company look unprofessional, so invest the extra money in a proper website which is yours and don’t fall for the lower price of a template website. These websites are great for the marketing companies, but not good for your business and this is why:

Good for the marketing company

• They can build websites very quickly at low cost
• The template makes it hard for customers to leave
• They don’t have to spend money on design

Bad for your business

• They sell the templates to all your competitors too.
• You are stuck with them as if you leave you will have to start again
• They often license you the template so it is never really your website

If you are dealing with a larger marketing company that has a sales team, they will often be selling template websites so look out for that as it is not good for your company in the long term.

Here are two useful articles that can help you when choosing a new marketing company or evaluating an existing service provider in 2025:

Questions To Ask Marketing Company Salespeople Before You Sign a Contract in 2025
How to Choose a Marketing Company in 2025

Do you have great content that is useful for customers?

The most important Google ranking factor in 2025 (the thing that allows your page to appear in search) is regular, high quality content. If you have a new website but no plan for regular article and product updates to keep customers interested, then you will not succeed and you need to get some help to rectify this. But what is useful content and who is it useful for?

What is useful content for your customers?

Customers visit a website looking for answers to questions. “Are you the manufacturer or a trading company?” “Do you sell the particular product I need?” “Can you customize your products? and many more such questions. If you take the time to look at your website from your customers perspective, you will quickly see whether you have really useful content that will help you to capture new inquiries for your business.

One very important thing to remember:

Ranking on the first page of Google is pointless if your website fails to provide answers to visitors’ questions. Without clear and helpful content, potential customers will leave without making an inquiry.

What is useful content according to Google?

In addition to being useful for customers, your content needs to be seen as useful by Google before it is even shown in search results. This means that you need to create well written and structured content, usually in a blog, and make sure that you have done SEO keyword optimization so that Google might allow it to be seen in search results.

In March 2025 Google’s latest algorithm update focused on exactly this point. The algorithm is the formula that Google uses to decide what pages to show to searchers. Google’s algorithm is trying to identify great and original content that is useful to searchers and have it appear in search results higher than.

AI created spam content that is becoming so common on the internet now. You should focus on originality and usefulness when creating content and share it on your social media as this will also help you with your search ranking.

Key Points to Remember:

• Well written and regular content updates are critical for SEO
• The content should be useful to your customers
• AI created content is not good enough

How to Find The Right Web Design or Marketing Company to Help You

Launching a new website is a big investment for any company and it is even harder if you are in a traditional industry like manufacturing where you don’t usually have a marketing team that can help you to make the right decisions.

The website design process is vital to make sure that you get the best results when you invest your budget, but many manufacturers in Taiwan are stuck with poor quality websites that hurt their business for years. In 2025 your online presence is critical to your success, so making sure that you invest properly in your website with a reputable marketing company is important if you want to capture inquiries and stay ahead of your competitors.

Here are a few key things to consider when choosing a company to work with you:

• Don’t work with a company that also works with your competitors
• Avoid template websites that make your website look similar to your competitors
• Check the company website and call some of the existing customers to get references

At GlobalSense, we help manufacturers in Taiwan and elsewhere to build great websites and great content that will drive new business inquiries. If you would like to find out more about what we could do for your business, please contact us.