Website Optimization Guide for Taichung Manufacturers

When a buyer in Europe or North America needs a new manufacturing partner in Taichung, their first step is almost always a Google search. This means your website is no longer just an online brochure; it’s your 24/7 global sales representative, working tirelessly to attract and engage potential customers from around the world.

This means:

“The quality of your website represents the quality of your company online”

Google prioritizes websites that provide fresh, high-quality content that is relevant and useful to searchers.

This means:

“Content is king when it comes to website optimization”

This guide will tell you the things you need to know when hiring a company to optimize your website so that both Google and your target audience will like it. We’ll start by focusing on your content strategy, then move on to SEO (Search Engine Optimization) to ensure Google can find and rank your website, and finally, we’ll explore content marketing techniques to amplify your reach and generate more leads.

Planning Your Website Content

Before you write a single word, it’s crucial to plan your content strategically. This means understanding your audience and their needs, and organizing your content in a way that is both informative and engaging.

1. Know Your Audience:

You’re targeting international B2B buyers. Put yourself in their shoes. What are their pain points? What information are they seeking when they search on Google? Consider these factors:

• Industry-Specific Needs: Different industries have different requirements. A buyer in the automotive industry will have different needs than a buyer in the electronics industry.
• Language: While English is the language of international business, providing content in other languages can be a significant advantage.
• Search Intent: What are buyers typing into Google? Are they looking for specific products, solutions to problems, or general information about your company?

2. Content Pillars:

Think of content pillars as the core topics or themes that relate to your products and services. These pillars will form the foundation of your website content. For example, if you manufacture plastic injection molds, your content pillars might include:

• Types of Molds: (e.g., injection molds, blow molds, compression molds)
• Industries Served: (e.g., automotive, medical, packaging)
• Materials and Processes: (e.g., types of plastics, mold design, manufacturing process)
• Quality Assurance: (e.g., certifications, testing procedures)

3. Types of Content:

With your content pillars in mind, you can start planning the specific types of content you’ll create:

• Product Pages: These are essential for showcasing your products. Go beyond basic specifications. Highlight the benefits, applications, and use cases of each product. Include high-quality images and videos to give buyers a visual understanding.
• Solution Pages: Focus on addressing specific customer challenges and how your products provide solutions. For example, if you manufacture components for medical devices, you could create a page on “Solutions for Minimally Invasive Surgery.”
• Resource Library: Offer valuable downloadable content like white papers, case studies, ebooks, and technical specifications. This provides valuable information to potential buyers and helps establish your expertise.
• Blog: A blog is a great platform for sharing industry insights, company news, and thought leadership content. It’s also a great way to keep your website fresh with regular updates.

Writing for Google and Your Audience

Now that you have a plan for your website content, it’s time to start writing. But remember, you’re not just writing for your human audience; you’re also writing for Google. Here’s how to create content that satisfies both:

1. Keyword Research:

Keywords are the words and phrases that people use when searching on Google. To attract the right audience to your website, you need to understand what keywords they are using by making sure that SEO keyword optimization is done properly.

• Brainstorming: Start by brainstorming a list of keywords related to your products, services, and industry.
• Keyword Research Tools: Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer to discover relevant keywords, analyze their search volume (how often they are searched), and assess their competition (how difficult it is to rank for them).
• Long-Tail Keywords: Don’t just focus on broad keywords. Long-tail keywords (longer, more specific phrases) are often less competitive and can attract highly qualified leads. For example, instead of just targeting “plastic injection molding,” consider targeting “plastic injection molding for medical devices in Taiwan.”

2. On-Page Optimization:

Once you have your keywords, it’s time to optimize your content. This means going through a detailed SEO optimization process, incorporating your keywords into your web pages in a natural and relevant way.

• Title Tags and Headings: Your title tag (the title that appears in search results) and headings (H1, H2, etc.) are important elements for both SEO and readability. Use your primary keywords in these elements, but make sure they are clear, concise, and engaging for human readers.
• Meta Descriptions: The meta description is the short snippet of text that appears below the title tag in search results. Write compelling meta descriptions that accurately summarize your page content and entice users to click.
• Content Structure: Organize your content with clear headings, subheadings, bullet points, and visuals (images, videos, infographics) to make it easy to read and understand. Google prefers well-structured content.

3. Freshness Matters:

Google loves fresh content. Regularly publishing new content and updating existing content signals to Google that your website is active and relevant.

• Blog Regularly: Aim to publish new blog posts at least once a month, or even weekly if possible.
• Update Product Pages: Keep your product pages up-to-date with the latest information, images, and specifications.
• Refresh Old Content: Revisit older blog posts and pages to update information, add new insights, and improve their SEO.

SEO: Aligning with Google’s 2025 Algorithm Ranking Factors

Think of Google as a giant library with billions of books (web pages). SEO optimization is the process of organizing and categorizing your book (website) so that Google can easily find it and understand what it’s about. Google uses a complex algorithm to determine which websites to show in its search results, and this algorithm takes into account hundreds of factors.

1. Google’s Algorithm:

While the exact details of Google’s algorithm are a closely guarded secret, we do know that it prioritizes websites that provide a great user experience, offer valuable content, and have a strong technical foundation.

2. Ranking Factors by Percentage:

According to data from First Page Sage, here’s a breakdown of the top Google ranking factors for 2025:

Note that the top 3 items here represent 50% of your SEO ranking.

Key Takeaways:

• Content is King: The most important ranking factor is consistently publishing engaging content.
• SEO is Essential: Optimizing your website for relevant keywords is crucial for visibility.
• Backlinks Matter: Building high-quality backlinks can significantly improve your rankings.

3. Technical SEO Basics:

In addition to on-page optimization, there are some technical aspects of SEO that you need to consider:

• Website Speed: A slow website can negatively impact your rankings. Optimize your website’s performance by compressing images, leveraging browser caching, and using a content delivery network 1 (CDN).
• Mobile Optimization: Ensure your website is responsive and provides a seamless experience on all devices, especially mobile phones.
• Website Security: Install an SSL certificate to encrypt data and protect your website from security threats.

Content Marketing: Amplify Your Reach

Creating great content is only half the battle. You also need to get that content in front of your target audience. This is where content marketing comes in. Think of content marketing as the bridge that connects your valuable content with the international buyers who are searching for it.

1. Social Media Marketing:

Social media platforms like LinkedIn, Facebook, and even Instagram can be powerful tools for reaching B2B buyers.

• Share Your Content: Regularly share links to your blog posts, website pages, and downloadable resources on your social media channels.
• Engage with Your Audience: Respond to comments, participate in industry discussions, and build relationships with potential customers.
• Paid Social Media Advertising: Consider using paid social media advertising to target specific demographics and interests.

2. Email Marketing:

Building an email list is one of the most effective ways to nurture leads and stay top-of-mind with potential customers.

• Offer Valuable Content: Provide incentives for people to subscribe to your email list, such as free ebooks, white papers, or exclusive content.
• Segment Your List: Divide your email list into segments based on factors like industry, interests, and buying stage. This allows you to send more targeted and relevant emails.
• Nurture Your Leads: Send regular emails with valuable content, company updates, and promotional offers to keep your audience engaged.

3. Content Syndication:

Content syndication involves republishing your content on other websites and platforms. This can help you reach a wider audience and build backlinks to your website.

• Industry Publications: Identify relevant industry publications and websites that accept guest contributions.
• Content Syndication Platforms: Explore platforms like Medium and LinkedIn Pulse to republish your content.
• Repurposing Content: Repurpose your existing content into different formats. For example, turn a blog post into an infographic or a video.

Getting it Right

In the digital age, your website is your most valuable marketing asset. To attract international buyers and compete in the global marketplace, you need a website that is optimized for both Google and your target audience, so your website design process is critical.

Remember, a content-first approach is crucial. Start by planning and creating high-quality content that addresses the needs of your ideal customers. Then, use SEO strategies to ensure that Google can find and rank your website. Finally, leverage content marketing techniques to amplify your reach and generate more leads.

If you would like to read more about Digital Marketing in General we have a 2 part guide for Taiwan manufacturers that you can read on our blog:

• Digital Marketing Basics Part 1
• Digital Marketing Basics Part 2

GlobalSense is an International Marketing Company in Taichung that specializes in helping Taiwanese manufacturers succeed in the global market. Please have a look at some of our work or contact us if you would like to discuss your digital marketing challenges.