If you are paying for a service and you are not getting a return on investment, then you need to stop doing it as soon as possible.
It is bad for your business.
You need to evaluate why it has not been working, talk to some new experts about it, and then plan to do your marketing in a different or more effective way. Before planning the digital marketing strategy, there is something you should know first:
What is SEO?
SEO (Search Engine Optimization) is a process in which we try to improve the natural ranking of a website for certain words in certain locations so that it appears high up on the SERPs (Search Engine Results Page). If your website appears more often and in a high position on the SERP then you are more likely to attract people to visit your site.
Does SEO Really Work?
Yes, but! SEO is a process and you have to do a lot of work to deliver sales for your business. If you are paying less than USD 1,000 per month for SEO, you are probably not getting a good quality service which delivers real sales leads.
Why USD 1,000 per month?
To do SEO properly you need to include at least: Keyword Research and Monitoring, Competitor Research and Monitoring, On Page SEO, Off Page SEO, Link Building, and Content Creation. It takes a lot of time to do that right.
Why Listen to Me?
I have been in The Digital Marketing Industry in Taiwan for 15 years. I have seen so many companies paying a lot of money for SEO (And they still are) but they are not attracting the customers and sales they need and deserve. GlobalSense provide a range of services for our B2B and B2C clients that includes SEO analysis, PPC (Pay Per Click), content marketing and Marketing consultancy. We are based in the manufacturing hub of Central Taiwan and have over a decade of experience helping companies to break into new international markets. To find out more about content marketing and how you can set it up for your business, talk to our digital marketing experts.