Taiwan AI Marketing – How to save money and still appear in AI Search Results!

AI Marketing is growing fast in 2025, and AI is being used more and more in sourcing and negotiations by foreign companies looking for suppliers in South East Asia. This years I see many Taiwan B2B customers asking why their companies are not appearing in search results for their industry keywords.These companies have been in operation for decades, they have a standard website, they attend international exhibitions and they are spending money on Google Ads. So why are they not appearing in AI search results in 2025?

In this article I will show you how AI Marketing is different to the marketing that you have been doing so far, how you can reduce and retarget your marketing budget and find new customers who are now searching for you through AI search engines like GPT.

What is AI Marketing?

AI Marketing is using artificial intelligence tools and platforms to find and connect with your customers instead of relying only on traditional methods like Google Ads and trade shows. Most Taiwan B2B companies are still doing marketing the same way they did 10 years ago, but their potential customers are now using

AI search engines like ChatGPT to research suppliers and find solutions to their problems.

The biggest difference is that AI Marketing focuses on creating useful content that answers your customers’ questions rather than just promoting your products. When someone asks an AI system “What is the best injection molding company in Taiwan?” the AI will only recommend companies that have demonstrated expertise through detailed content on their websites. This means you need to show your knowledge and experience, not just list your services. AI systems are much better at understanding what customers actually want compared to traditional search engines, so you cannot trick them with keyword stuffing or other outdated SEO tactics that many local marketing companies are still using.

Key Points to Remember: What is AI Marketing?

• AI Marketing uses artificial intelligence tools to find customers instead of relying only on Google Ads and trade shows
• It focuses on answering customer questions through useful content rather than just promoting products
• AI systems recommend companies based on demonstrated expertise, not keyword tricks

What are AI Search Results?

AI Search Results are what happens when someone asks ChatGPT, Claude, or similar AI tools to help them find products or services instead of searching on Google. Instead of getting a list of website links, users get direct recommendations and detailed answers about which companies can solve their problems.

For example, if someone asks “Which Taiwan companies make automotive suspension parts?”, the AI will analyze content from company websites and give specific recommendations based on the information it finds.

If you visit the website of the top ranking automotive suspension parts company, you will see lots of content which clearly explains their services and this is what the AI systems need to surface your company in AI search results.The problem for most Taiwan B2B companies is that their websites do not have enough detailed content for AI systems to understand what they actually do or why they are better than competitors.

AI search engines ignore websites with only basic product photos and contact information because they cannot learn anything useful from this limited content. Companies that appear in AI Search Results have comprehensive websites with case studies, technical specifications, and educational content that clearly explains their capabilities and experience in their industry.

Key Points to Remember:

• AI gives direct company recommendations instead of website links
• Basic websites with only photos get ignored by AI search engines
• Successful companies have comprehensive content with case studies and technical details

Here are some related articles about content creation:

Is AI Generated Content Helpful for Your Website Ranking?

B2B Website Content Creation – How to Get Your Digital Marketing Right

How is AI marketing different from the marketing you have been doing so far?

Traditional marketing that most Taiwan B2B companies have been using focuses on getting your website to rank high on Google search results and driving traffic through paid advertisements. For the last 20 years, businesses have been optimizing their websites for Google’s algorithm by using specific keywords, building backlinks, and following SEO rules that change constantly. Many local SEO companies have built their entire business around manipulating these Google ranking factors.

AI Marketing works completely differently because AI systems don’t just look at your website’s technical SEO or how many backlinks you have. Instead, with AI marketing, an AI model reads and understands the actual content on your website to determine if your company can genuinely solve a customer’s problem. When someone asks ChatGPT “Which Taiwan company can help me with precision machining for medical devices?” the AI model analyzes the depth and quality of information on company websites to make recommendations.

This means the SEO tricks that local marketing companies have been using for years simply don’t work with AI systems for AI marketing. You cannot fool AI by stuffing keywords into your content or buying fake reviews. AI is smart enough to recognize when content is written just for search engines rather than to help actual customers. The companies that appear in AI search results are those that have invested time in creating detailed, helpful content that demonstrates real expertise and experience in their field.

Remember these points:

• Traditional SEO focuses on ranking factors while AI Marketing focuses on content quality and expertise
• SEO tricks like keyword stuffing and fake backlinks don’t work on AI systems for AI marketing
• AI systems recommend companies based on helpful content that solves real customer problems

How to reduce and retarget spending on Google Ads if you are not getting inquiries?

Some Google ads convert ad spend into inquiries really well, but most companies are wasting ad spend on useless keywords that are being clicked by visitors who are not their target customers. Google has introduced AI optimized ads campaigns this year, but most companies are still not taking advantage of this and wasting money on traditional search campaigns.

You should review this with your marketing provider and make sure that your budget is being used wisely and that your campaigns are being optimized on a regular basis.

Take advantage of free consultation from Google. Google offers free advice and optimization meetings for all business customers and you can easily contact your Google account manager right from the Google Ads interface, they will walk you through the best actions you can take on your account in a google meet.

The most common problem I see with Taiwan B2B companies is that they are bidding on generic keywords that attract the wrong type of visitors. For example, a precision machining company might be paying for clicks on “machining services” when they should be targeting “aerospace precision machining Taiwan” or “medical device manufacturing Taiwan.” These longer, more specific keywords cost less per click and attract visitors who are actually looking for their services.

Google’s Performance Max campaigns use AI to automatically find the best audiences and keywords for your business across all Google platforms including YouTube, Gmail, and Google Shopping. According to Google’s own data, Performance Max campaigns typically generate 18% more conversions at a similar cost per acquisition compared to traditional search campaigns. However, these AI campaigns need at least 6-8 weeks of data to optimize properly, and many companies give up too early.

Another critical step is implementing proper conversion tracking so you can see which keywords and ads are actually generating inquiries versus just website visits. Most Taiwan companies I work with are only tracking website visits, but they have no idea which ads lead to actual customer inquiries or sales. Without this data, you cannot optimize your campaigns effectively.

Key Points to Remember:

• Target specific long-tail keywords instead of generic terms to attract qualified visitors who need your services
• Use Google’s Performance Max AI campaigns which generate 18% more conversions but need 6-8 weeks to optimize properly
• Set up proper conversion tracking to measure actual inquiries, not just website visits

AI Marketing: What you can do right now to help your business appear in AI search results

AI learns from content and that is the biggest barrier for most manufacturers in Taiwan who want to appear in AI search results. Most of the B2B websites in Taiwan have little content that AI systems can read and learn from, and without this content your website will be ignored by AI search engines in favor of sites with useful content that explains clearly your products, services and value proposition.

You need to focus on AI marketing.Add a blog to your website and don’t just write about how great your products are. You need to show in depth knowledge and also leadership in your niche to gain customers’ trust and have them send you an inquiry.

Start by creating detailed service pages that explain not just what you do, but how you do it and why your approach is different. Include specific technical information, materials you work with, quality certifications, and examples of projects you have completed. AI systems need this level of detail to understand your capabilities and recommend you to potential customers.

Create FAQ sections that answer the questions your customers actually ask during sales calls or trade show conversations. When someone asks an AI system “What should I look for when choosing a plastic injection molding supplier?” your detailed FAQ content could position your company as the recommended solution. These questions often become the exact queries people use when searching through AI platforms.

Key Points to Remember:

• Create detailed service pages with technical information, certifications, and project examples so AI can understand your capabilities
• Write case studies showing real customer problems you solved with specific results and photos
• Add FAQ sections answering actual customer questions and educational content about industry trends

What to do next about AI Marketing

AI Marketing is not just another trend that will disappear next year. Foreign buyers are already using AI search engines to find suppliers, and Taiwan B2B companies that ignore this shift will lose opportunities to competitors who understand how AI systems work. The good news is that you don’t need to spend more money on marketing to appear in AI search results.

Instead of wasting budget on generic Google Ads keywords that attract the wrong visitors, invest that same money in creating detailed content that shows your expertise and helps potential customers understand why they should choose your company. Most of your competitors are still using outdated marketing methods, so you have a real advantage if you start building comprehensive content now.

At GlobalSense Taiwan we are focused on creating the best possible content and web designs for customers using expert native language writers to tell your company’s story in the best way to attract international customers. If you would like to find out more about the services we offer to Taiwan manufacturers please contact us.